Tips and Tricks for ad words

There are a lot of adsense guidelines hovering around. Still attention of compiling a list, from my own indulgent and doesn't matter what I well-read from a lot of resources.

1. Adsense Heat map
It possibly will be told a number of epochs, but let me reiterate - Adsense heatmap works….. I have increased CTR for a forum by almost 4 times by having ads just after the first post!

Heat map: https://www.google.com/adsense/images/placement
And heat map for forum:
http://www.google.com/images/adsense/en_us/support/forum_en.jpg

2. Use channels
Channels are great tools to track your performance of each ad position and name them logically -"homepage-header-banner". Keep an eye on the performance over a period of time, say one week. Don't be afraid to experiment. Change the colors, blending, and size and see which one perform preeminent.

3. Section targeting

Are you not getting relevant ads on your site? Don’t worry, you can use section targeting.
Keep your most important text inside segment targeting tags:
For more info, please visit:
http://www.google.com/support/adsense/bin/answer.py?answer=23168

4. Less is more

Are you receiving $0.03 or $0.01 clicks? Perhaps you are using too many ads on a single page. Even though Google allow you to situate up to 3 ads on a page, better keep it to one or maximum two. That is the best way to make sure that your clicks get paid more. Make sure that the location where you get maximum clicks will be the initial one to display ads. To make it lucid, there should not be any ads above your best location, when you spot the HTML source code.

5. Blend Your Ads
Blending the ads to your site renovate the best. You may decide on for the same background color as the site, same text color etc.
Another tip: Dark background colors and light fonts work best. For e.g.: Black background and white text, for both your site content as well as ads. You may have a slightly different font color for ads (say yellow) to get noticed. It may not be effortless on your visitors, but it converts sound. If you are not expecting too many repeat visitors, this may be a good initiative.